Product Metrics

Keep your finger on the pulse of product KPIs that are tailored for your business.

Engagement KPIs: Daily Active Users | Monthly Active Users

Engagement

Daily Active Users, Monthly Active Users, New Installs

Retention KPIs | Key Performance Indicators

Retention

D1, W1, DAU/MAU

Activity KPIs | Key Performance Indicators

Activity

Likes per DAU, Shares per DAU, Complete/View

Monetization KPIs | Churn | ARPU | Attach

Monetization

User Churn, ARPU, Trial Rate, Subscription Attach

Funnel KPIs | Key Performance Indicators

Funnel

Registration, Purchase, Upload, Invite

Mobile App Performance KPIs

Performance

Launch Time, Crash Rate, Download Failure Rate

Factors, Breakdowns, Groupbys, Dimensions

Breakdowns

Cohort, App Version, Platform, Device Type,
Country, Gender, Age, Campaign, Organic vs. Paid

Industries

Benchmark-Music@3x

Music

Listen Completion, Upload, Join, Download Success Rate

Media Mobile Apps

Media

Average View Time, Views per Session, Likes per DAU

Entertainment Mobile Apps

Entertainment

Plays per Session, Session Length, View Completion Rate, Average Screen per Visit

Education Mobile Apps

Education

Views per Session, Completion Rate, Session Length

Social Mobile Apps

Social

K-Factor/Viral, Shares per DAU, Posts per DAU, Invites per DAU

eCommerce | Shopping Web Mobile Apps

eCommerce

Purchase Funnel, Value per Order, Session Length, Time to First Order

Travel Mobile Apps | Web

Travel

Booking Funnel, Search, Property View, Intent, Application, Reservation

Gaming Mobile Apps

Gaming

Sessions per User, Session Duration, Drop-off Rate, ARPU, ARPDAU, LTV

Health, Healthcare Mobile and Web Apps

Health

Time on Page, Active Visitors, Activity per Session/DAU, Churn, CTR

Marketing

Self-service analytics for the modern product marketer

User Attribution, Campaign Attribution
User Attribution, Campaign Attribution

Attribution

Identify which marketing channel users are coming from and determine their impact on product metrics. 

Easily separate users by organic versus paid, and by different marketing campaigns, social channels, deep links, and push notifications.

Campaign Optimization
Campaign Optimization

Decode how different marketing channels impact retention, lifetime value, and churn quickly. Conduct live experiments, get anomaly alerts, and make decisions efficiently based on real-time, data-driven insights.

Campaign Optimization
Customer Engagement Platform Integration
Customer Engagement Platform Integration

Customer Engagement

Enjoy seamless integration with leading vendors in customer engagement, and launch campaigns targeting specific user cohorts. Close the loop by measuring the impact of these campaigns through Kubit's easy-to-use Self-Service analytics.

Viral Loop Analysis
Viral Loop

Understand users’ social behavior and identify key viral loops with our effect and prediction features, and design targeted marketing campaigns for specific user personas. 

Viral Loop Analysis
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