Improve User Engagement and Retention

Segment users and learn about their behavior. From product managers to designers, and from engineers to marketers, anyone can do it by themselves.

Engagement Query, DAU formula
Engagement Query, DAU formula

Engagment

Measure activity like DAU and MAU, and investigate user engagement with our intuitive, self-service Query tool.

Choose your measures and apply some filters; then make a formula and segment (slice-and-dice) the users with breakdowns or cohorts. All through simple and easy steps for everyone to use and understand.

User Retention by Cohort

Retention

Understand how different user cohorts retain over time and monitor this critical measurement for your app.

Select a starting event (for example "Install"), followed by a recurring event (like “Listen”), and let the chart show the valuable retention data for each cohort of users  (like by "Install Date").

User Retention by Cohort
Funnel analysis
Funnel analysis

Funnel

Analyze the conversion rate among steps in the user funnel--like seeing how many users dropped out of the registration or checkout flow, and why.

Segment the data by breakdowns or cohorts to get a closer look, see conversion trends over time, and set up automatic alerts.

Path - Sankey diagram with user journey

Path

Show how your users move from a starting event to an ending event using a Sankey diagram, and employ the powerful Path feature to understand users' journeys and identify potential design issues.

Compare among different user groups, add or remove steps, or reverse the direction of the path. 

Path - Sankey diagram with user journey
Cohort: user segmentation
Cohort: user segmentation

Cohort 

Cohort generally means a group of users who match certain criteria. For example, “new users who installed the app on August 12, 2019” or “frequent singers who sang more than five songs a day.”

Kubit makes it easy and straightforward to define cohorts by choosing various filters and conditions. You can also leverage cohorts to segment and compare users in any Formula. 

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